Our Story

URBAN FINDS LLC · EST. 2023

Our Story

We started with a simple belief: premium, clean products shouldn't be a luxury reserved for the few. They should be accessible, curated, and delivered to every modern professional's door.

HOW WE BEGAN

Born in Mississippi.
Built for Every City.

Urban Finds LLC was founded in 2023 by a collective of urban wellness enthusiasts rooted in Batesville, Mississippi. We noticed a glaring gap in the market: people in our community — and communities like ours across America — deserved the same access to premium, clean beauty and wellness products that larger metro markets enjoyed.

So we built the bridge. Through careful brand partnerships, rigorous ingredient vetting, and our proprietary UF Discovery Quiz, we've made it possible for every modern professional — regardless of zip code — to live the clean, curated life they deserve.

Today, Urban Finds serves over 8,400 members across all 50 states, with a growing library of 230+ curated products spanning clean beauty, artisanal fragrances, and urban pet wellness.

2023

Year Founded

8,400+

Members Nationwide

230+

Curated Products

12

Brand Partners

OUR MISSION

"We curate the finest clean beauty, artisanal fragrances, and premium urban pet wellness products for the modern professional."

WHAT DRIVES US

Our Core Values

Clean Ingredients

Every product in our collection passes our rigorous Clean Standard — no parabens, sulfates, phthalates, or harmful synthetics. We read every label so you don't have to.

Urban Lifestyle Focus

We understand the pace of urban life. Our curation reflects the needs of professionals who demand quality, efficiency, and style from every product they bring into their routine.

Community-Driven Curation

Our members shape what we carry. Real feedback, real reviews, and real conversations with our community inform every new brand partnership and product addition to our catalog.

THE PEOPLE BEHIND THE CURATION

Meet the Team

Sarah Mitchell

Sarah Mitchell

Founder & Chief Curator

A former cosmetics buyer with 12 years in the industry, Sarah built Urban Finds to bring the insider's access she had to every professional in America.

James Caldwell

James Caldwell

Head of Brand Partnerships

James leads our relationships with Chanel, Dior, Gucci and beyond. His decade in luxury retail ensures every brand we carry shares our commitment to quality.

Priya Nair

Priya Nair

Director of Pet Wellness

A certified animal nutritionist and pet wellness advocate, Priya vets every single pet product in our catalog for safety, sustainability, and genuine wellness value.

AS SEEN IN

Ready to discover your perfect curation?

Take the UF Discovery Quiz and let our AI-powered engine build your personalised collection in minutes.

Shop Now Get in Touch